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Privacy Policy

Version: 1

Date of this version: 22/01/2020

For more information contact: info@intelligenthealth.co.uk

Beat the Street is delivered by Intelligent Health. At Intelligent Health, we are committed to maintaining the trust and confidence of our players. Intelligent Health will never sell, rent or trade email lists or personal data with other companies and businesses.

In order to be clear and transparent, this Privacy Policy provides lots of detailed information on when and why we collect your personal information and how we use it.

What data does Beat the Street collect?

Website Monitoring

When someone visits app.beatthestreet.me we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.

This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

We use the reCAPTCHA (v3) service which is designed to establish that a computer user is human and protect the site from bots. The information obtained via the reCAPTCHA service is used in accordance with these terms: https://policies.google.com/privacy?hl=en

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Registration Data

When you register to take part in Beat the Street, your name, email address, phone number, age group, postcode, gender and information on health and levels of activity will be stored on our servers which are hosted and managed by DCSL Software.

We collect your personal information and contact details so that:

  • You are able to participate in the game
  • We are able to contact you about your account or game updates
  • Provide you with notification of prizes for participating

We store information about your health and levels of activity to evaluate the impact of Beat the Street in changing behaviour and attitudes for statistical purposes.

Please be assured that we do not share your personal details with any other company/organisation without your consent, although we may share anonymised statistical information with other organisations to independently evaluate the impact of the game. All organisations with whom we share anonymised data are GDPR compliant.

The exception for this are the areas where we are running Beat the Street Local, in collaboration with Active Partnerships. In these cases, email addresses may be shared for the purposes of contacting you regarding lucky tap prizes, competition winners, leaderboard prizes or general player enquiries where the local Active Partnership are in the best position to help you. Email addresses will not be used for marketing purposes.

  • Email addresses of participants in Clay Cross will be shared with Active Derbyshire
  • Email addresses of participants in Sinfin will be shared with Derby City Council
  • Email addresses of participants in Trowbridge will be shared with Wiltshire and Swindon Sport
  • Email addresses of participants in Bridgwater will be shared with Somerset Activity and Sport Partnership

All personal identifiable data collected through registration will be deleted 26 months after you have registered to participate.

You do not have to register or share any of your personal details in order to play Beat the Street. If you do not register, you will not be able to view your points, add your total to any team’s leaderboard or win any prizes, including Lucky Tap prizes.

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Tap Data

When you tap your card or fob against a Beat Box, we collect and store information about your activity on our servers which are hosted and managed by our hosting company.

If you have registered, the tap data associated with your card or fob will be linked to your account. We collect information on which Beat Box you have tapped, as well as the time and date. This means you will be able to keep track of the points you have collected during the game, they can be added to your team’s leaderboard, and you will be eligible to win prizes.

All tap data will be deleted after a period of 14 months. Tap data linked to your account will never be shared outside Intelligent Health.

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Beat the Street Marketing

We would like to send you information about events during Beat the Street as well as similar activities after the game has finished.

As part of the registration process for our email newsletter, we collect your name, email address, age and postal code. During the game we will send you weekly emails regarding key events and tips for playing Beat the Street. After the game, Beat the Street will continue to email you each month regarding similar events and activities in your area.

We don't rent or trade email lists with other organisations and businesses. Intelligent Health will delete all data 14 months following registration.

Intelligent Health uses a third-party provider, MailChimp, to deliver the Beat the Street newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. Mailchimp servers are located in the United States. Because Mailchimp certifies to the Privacy Shield framework, they can lawfully receive EU data. As Intelligent Health is located within the EU and uses Mailchimp to market to individuals in the EU, we comply with Section 20 of Mailchimp’s Terms of Use and Section 5(E) of Mailchimp’s Privacy Policy. These sections include important information about how Mailchimp treats EU data. For more information, please see Mailchimp’s Privacy Policy here. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing team@beatthestreet.me

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Social Media

If a player contacts us through social media, we may obtain personal information such as handle, name, etc depending on your settings and the information that you agree to make public via Facebook, Twitter or Instagram. You can update your settings with these platforms at any time. Please see their individual privacy policies for additional clarification on how they use and store your information.

If we need further information from you when dealing with your enquiry, such as email address or home address we will seek additional consent from you directly and take this to a private message. This information will not be shared with any outside company or organisation.

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Surveys

Intelligent Health and its funders (who will be stated at registration) have a legitimate interest in evaluating the impact of Beat the Street and whether it has helped encourage people to get active, as a result we may contact you to complete a survey immediately after and up to 12 months following the Beat the Street game.

We use a third-party provider, MailChimp, to contact you regarding completion of the survey. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. Mailchimp servers are located in the United States. Because Mailchimp certifies to the Privacy Shield framework, they can lawfully receive EU data. As Intelligent Health is located within the EU and uses Mailchimp to market to individuals in the EU, we comply with Section 20 of Mailchimp’s Terms of Use and Section 5(E) of Mailchimp’s Privacy Policy. These sections include important information about how Mailchimp treats EU data. For more information, please see Mailchimp’s Privacy Policy here. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing team@beatthestreet.me

We also use a third-party provider, Surveymonkey, to collect survey responses. We gather information on levels of active travel, physical activity and mental wellbeing to evaluate whether the Beat the Street programme has led to changes in behaviour. Data collected via SurveyMonkey is currently stored on servers in the US and is certified under and complies with the EU-US and Swiss-US Privacy Shield programs. SurveyMonkey has made several changes to become GDPR compliant, and an overview of these changes in the following documents.

*https://www.surveymonkey.com/mp/gdpr/

*https://help.surveymonkey.com/articles/en_US/kb/surveymonkey-gdpr

*https://www.surveymonkey.com/mp/legal/privacy-policy/

For more information, please see Surveymonkey’s privacy notice. All data is deleted 26 months after completion of the survey.

On occasion, we may ask an additional question at registration where we give you the choice to opt in to share your contact information with the funder of this game so that they can continue to keep you up-to-date with local activities or opportunities. This opt-in will clearly state who the information is being shared with and link to the relevant privacy policies for those organisations.

We use a third-party provider, Appzi, to collect Feedback on our website. For more information, please see Appzi Privacy Policy here.

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Who will my data be shared with?

Beat the Street is delivered by Intelligent Health who will access data for the reasons stated above. Additionally, to help deliver the programme, your data may be shared with the following organisations:

  • Mailchimp – your name and email address will be shared with Mailchimp to issue email newsletters weekly during the game and monthly after the game has finished. View Mailchimp’s Privacy Policy here.
  • Surveymonkey – the health survey during the game as well as the surveys completed after the game are hosted with Surveymonkey. View Surveymonkey’s Privacy Policy here.
  • DCSL Software – DCSL Software host and manage the Beat the Street website and CMS system and will have access to any data collected.

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Summary of how long your data will be kept for different purposes

Unless you have provided explicit authority for data to be kept for longer:

  • All personal identifiable data collected through registration will be deleted 26 months after you have registered to participate.
  • Tap data will be deleted after 14 months.
  • Data used for marketing held by our third-party provider (MailChimp) will be deleted 14 months after registration. 
  • Data used to contact you about surveys held by our third-party provider (MailChimp) will be deleted 14 months after registration for the game.
  • Data collected in surveys using our third-party provider (Surveymonkey) will be deleted 26 months after completion of the survey.

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Access to your personal information

You are entitled to view, amend or delete the personal information that we hold. Email your request to the Beat the Street team via team@beatthestreet.me

Intelligent Health
Reading Enterprise Centre
University of Reading
Earley Gate
Whiteknights Road
Reading
RG6 6BU

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Changes to this privacy notice

We keep our privacy policy under regular review and we will place any updates on this webpage. This privacy policy was last updated in January 2020.

© Intelligent Health Ltd 2020